Lavender

Lavender is an AI-powered email coaching tool built specifically for sales reps. It sits in your email client or sales engagement platform and scores every email you write, providing real-time suggestions to improve subject lines, opening lines, personalization, length, and tone. The tool analyzes recipient data from LinkedIn and company information to suggest personalization angles. It learns from your email performance over time, showing you what patterns lead to higher reply rates. The data-driven approach helps reps internalize better email habits rather than just fixing individual messages. Lavender integrates with Gmail, Outlook, Outreach, Salesloft, and other sales tools. The free tier includes limited email scores per month, which is enough to evaluate the tool. It is most valuable for SDR and BDR teams where email volume and reply rates directly impact pipeline.