Clay

Clay is a data enrichment and outbound automation platform that pulls information from over 100 data providers to build rich prospect profiles. Instead of manually researching leads, Clay aggregates data from LinkedIn, company websites, news articles, job postings, and dozens of other sources into a single workspace. The platform's AI can use this enriched data to write hyper-personalized outreach messages that reference specific details about each prospect's company, role, and recent activities. This level of personalization at scale was previously impossible without large research teams. Clay's spreadsheet-like interface makes it accessible to non-technical users, while its API and integrations connect to CRMs and email tools for seamless workflow integration. It has become the go-to tool for growth teams that prioritize quality outbound over volume.