AI Sales ToolsVisit Clay 
C
Clay
AI-powered data enrichment platform that combines 100+ data sources for personalized outbound sales at scale.
4.4
PaidAbout Clay
Clay is a data enrichment and outbound automation platform that pulls information from over 100 data providers to build rich prospect profiles. Instead of manually researching leads, Clay aggregates data from LinkedIn, company websites, news articles, job postings, and dozens of other sources into a single workspace.
The platform's AI can use this enriched data to write hyper-personalized outreach messages that reference specific details about each prospect's company, role, and recent activities. This level of personalization at scale was previously impossible without large research teams.
Clay's spreadsheet-like interface makes it accessible to non-technical users, while its API and integrations connect to CRMs and email tools for seamless workflow integration. It has become the go-to tool for growth teams that prioritize quality outbound over volume.
Key Features
- 100+ data providers
- AI message personalization
- Waterfall enrichment
- Spreadsheet interface
- CRM integration
- Automated workflows
Pros
- 100+ data enrichment sources
- AI personalized messaging
- Spreadsheet interface is intuitive
- Powerful automation
Cons
- Expensive, especially at scale
- Learning curve for advanced features
- Credit system can be confusing
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Details
- Category
- AI Sales Tools
- Pricing
- Starter from $134/mo. Explorer from $314/mo. Pro from $720/mo.
- Website
- clay.com
- Tags
- data-enrichmentoutboundpersonalizationprospecting
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