Attention

Attention records and analyzes sales calls to provide coaching and automate CRM updates. The AI listens to calls, identifies key moments (objections, pricing discussions, next steps), and automatically populates CRM fields based on what was discussed. It also flags coaching opportunities — missed questions, poor objection handling, or lack of next step confirmation. The platform provides rep scorecards based on talk-to-listen ratio, question quality, and deal progression effectiveness. Sales managers get visibility into what's happening on calls without listening to every recording. Attention also generates follow-up email drafts based on call content. The system works best with structured sales methodologies (MEDDIC, Sandler, etc.). Teams with ad-hoc sales processes may find the coaching less actionable.