SmartWriter

SmartWriter automates personalized outreach by researching prospects and generating contextually relevant messages. Give it a list of prospects, and it scrapes LinkedIn profiles, company websites, and news to find personalization hooks — recent job changes, company milestones, shared connections. It then writes customized cold emails or LinkedIn messages. The tool is particularly good at finding unique angles that make outreach feel personal rather than templated. It can reference specific blog posts, recent company funding, or industry events. The AI also A/B tests subject lines and generates follow-up sequences. Personalization quality is hit-or-miss. When it works, messages feel genuinely researched. When it doesn't, they can feel like forced personalization. Human review is still necessary before sending.