HubSpot AI (Breeze)

HubSpot's Breeze AI is embedded throughout the entire HubSpot platform, adding AI capabilities to CRM, marketing automation, sales engagement, and customer service. It generates blog posts, emails, social content, and landing pages. It scores leads, summarizes conversations, and automates routine workflows. Breeze Copilot acts as a conversational assistant within HubSpot, helping users navigate the platform, draft content, and analyze data. Breeze Agents handle specific tasks autonomously — like responding to customer inquiries, prospecting, or managing social media. The value of Breeze depends entirely on whether you already use HubSpot. If you do, the AI features are a natural extension that saves time across every hub. If you do not, the AI alone is not a reason to switch — HubSpot is a significant platform commitment. The free CRM includes basic AI features, making it accessible to try.