Drift

Drift is a conversational marketing platform that uses AI chatbots to engage website visitors, qualify leads, and book meetings with sales reps in real-time. Instead of static forms, Drift's bots have intelligent conversations that route qualified visitors directly to the right salesperson's calendar. The AI learns from your sales data to improve qualification over time, asking the right questions and providing relevant information based on the visitor's behavior, company size, and engagement history. The platform also includes email marketing, video messaging, and account-based marketing features. Drift was acquired by Salesloft in 2024, strengthening its position as an enterprise sales tool. It is most effective for B2B companies with sales teams that rely on inbound leads. The platform is expensive and designed for mid-market to enterprise use — smaller businesses may find the pricing prohibitive. For companies that generate significant revenue from website traffic, the ROI from faster lead routing and 24/7 qualification can be substantial.