Later

Later started as an Instagram scheduling tool and has grown into a full social media management platform covering Instagram, TikTok, Facebook, LinkedIn, Pinterest, and X. Its visual content calendar lets you drag and drop posts, preview your feed grid, and plan campaigns visually. The AI features include caption writing, hashtag suggestions, and best-time-to-post recommendations based on your audience data. The Linkin.bio feature creates a clickable landing page from your Instagram posts, turning your profile into a mini website. Later is particularly strong for visual-first brands and creators who care about Instagram and TikTok aesthetics. The free tier supports one social profile and limited posts per month, which is enough for individuals. The paid plans unlock multiple profiles, analytics, and team collaboration.